January 15, 2013
Limited Partners to Shuffle the GP Relationship Deck in 2013 as Competition Stays Fierce
Private Equity Analyst
By Laura Kreutzer and Paul Hodkinson
Private equity firms faced a crowded fundraising year in 2012, but as 2013 unfolds, the marketing environment promises to feel especially cramped with additional firms entering the fundraising fray.
"People are looking for something that's original and something that's unique," said Brian Gallagher, co-founder of Twin Bridge Capital Partners. "If you're a generalist, your deals have to have a certain character. You'd better be looking at buy and builds or special situations, something different that makes you stand out."